PRESS RELEASE
FOR IMMEDIATE RELEASE
Mapping the Development Process Reduces Rework
New book provides a how-to guide to value stream mapping for product development
NEW YORK (May 2, 2008)... Customers and markets identify needs and problems and companies design products
and services to fill or solve them. While this relationship may seem straightforward, the development process
in most companies is often a root cause for customer dissatisfaction and can lead to substantial waste
throughout an enterprise. Mistakes made on the proverbial drawing board can have a significant impact on an
organization for many years.
Therefore, the application of lean thinking and detailed mapping to the development process is especially important,
particularly when one considers the ever shortening product and service life cycle experienced in most industries.
In Value Stream Mapping for Lean Development, Drew Locher provides an accessible, enjoyable, how-to guide to
value stream mapping that highlights its tremendous impact on product development and accompanying processes.
Value Stream Mapping for Lean Development --
- Highlights the impact of Value Stream Mapping on product development and customer satisfaction
- Shows how to apply lean thinking and detailed mapping to the earliest stages of the development process
- Provides examples of how to avoid waste from the start of product development
About the Author
Drew A. Locher is Managing Director for Change Management Associates, which provides Business Improvement
Consulting and Organizational Development services to industrial and service organizations. From 1986 to 1990
he particpated in the development and delivery of Business Improvement programs for General Electric. In 1990,
Drew left GE to form CMA. Recently CMA has partnered with the National Institute of Standards and Technology's
Manufacturing Extension Partnership to develop and deliver Lean Manufacturing services to NIST MEP's 78 centers
throughout the United States. More recently, he has joined the faculty of the Lean Enterprise Institute, the
not-for-profit organization of the authors of "Lean Thinking".
About Productivity Press
Productivity Press is the premier source of authoritative information on organizational improvement, offering the
broadest selection of books and learning tools about lean methodologies, based on the Toyota Production System. Our
products are used by manufacturers, service business and growing numbers of healthcare organizations. For more
information visit our website at ProductivityPress.com. Productivity Press is a division of The Taylor and Francis
Group, www.taylorandfrancis.com.
Value Stream Mapping for Lean Development: A How-To Guide for Streamlining Time to Market
Price: $45.00
Softcover
144 Pages
ISBN: 9781563273728
To request a review copy, contact Ralph Bernstein at 212-216-9864 or Ralph.bernstein@taylorandfrancis.com.
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